What I do: Defining and validating a vision, marketing opportunity, target customer; positioning, defining competition and success metrics.
How I achieve this: Performing desk and secondary research; framing the problem space; defining the hypothesis; prioritizing assumptions for testing.
What I do: Identifying, coordinating and leading qualitative research activities; extracting key insights to define user goals.
How I achieve this: Leading stakeholder interviews; running customer discovery and validation; analyzing and synthesizing.
What I do: Concept testing, designing, and iterating; conducting QA and usability testing; participating in backlog grooming.
How I achieve this: Sketching; facilitating design studios; documenting IA and user journeys; prototyping.